Privacy Pledge to Our Clients

The relationship between Delta Asset Management and our clients is the most important asset of our firm.  We strive to maintain your trust and confidence in our firm, an essential aspect of which is our commitment to protect your personal information to the best of our ability.  We believe that all of our clients value their privacy, so we will not disclose your personal information to anyone unless it is allowed by law, is at your direction, or is necessary to provide you with our services.   This statement describes how we protect the confidentiality of the personal information you share with us, the types of information we collect, and how we use it. 

Client Information

The information we collect is limited to that which is useful to conduct our business and to provide services to you; to protect and administer your records, accounts and funds; to comply with regulatory laws and regulations; to help us design or improve our services and to understand your financial needs so we can provide you with superior service.  Information comes from the following sources:

• Information we receive from you to open an account or provide investment advice to you (such as your home address, telephone number, and financial information);
• Information that we generate to service your account (such as tax information, trade tickets and account statements); and
• Information that we may receive from third parties with respect to your account (such as trade confirmations from brokerage firms).

Information We Share

Delta Asset Management wants you to rest assured that we do not sell information or client lists to third parties.  We do not share information about our clients or former clients other than described below. 

Sharing Information With Our Parent Company and Affiliates

We may share information with our parent company, WealthTrust LLC, and its board. Included in this information is summary data about all of our clients, specifically account balances and advisory fees paid. We may also share information with our affiliated investment advisory firms which may provide services to you pursuant to written agreement. The written agreement will contractually oblige the firm to protect the confidentiality of the information provided to them. The law allows us to share this information and information about our transactions and experiences with you with our parent company and our affiliated companies.

Sharing Information With Companies That Work With Us

In order to conduct company business, and to offer products or services that may complement your relationship with us, we may share some of the information we collect, as described above, with companies or affiliates that perform services for us on your behalf, such as vendors we hire to prepare account statements or to provide support for one or more of our products and services; technology consultants who assist us in maintaining our computer systems; or your brokers and custodians to whom we provide account information.  For example, WealthTrust LLC has been engaged to provide support services in relation to the administration of your accounts with us.  Written obligations are generally in place to keep the information we provide confidential and to use the information only for the purpose authorized.

We may also include periodic account statements for accounts with a common mailing address in a single envelope for convenience.  This is commonly known as “householding” and may include other family or related accounts with the same mailing address.  This will be done as requested or consented to by the account holders.

Sharing Information In Other Situations

We may share some or all of the information we collect, as described above, or as otherwise authorized or required under applicable law.  This includes, for example, disclosures to process and service your requested or authorized transactions; disclosures in connection with subpoenas or other legal processes; disclosures as part of fraud or other investigations; disclosures in connection with audits and examinations; and disclosures pursuant to your authorization or consent.

Protecting Information About You

Within our firm, we restrict access to information about you to those employees who need to know that information as part of their job responsibilities.  We also educate our employees about the importance of confidentiality and client privacy.  In addition, we maintain physical, electronic, and procedural safeguards to protect your information.  Our privacy policy regarding the collection, use and disclosure of information about former clients is the same as our policy for existing customers.

Keeping Up to Date With Our Privacy Policy

Our privacy policy is subject to change from time to time. You can always request a copy of our current Privacy Statement by contacting us at our offices or visit our website at www.deltaasset.com. If you have questions about this statement, please call us at (800) 234-4791, or write us at 700 Colonial Road, Suite 130, Memphis, TN 38117

Miscellaneous Information

Our privacy policy applies to individuals who obtain or have obtained from us a financial service used primarily for personal or family account purposes.  The laws of some states may impose separate requirements regarding particular types of information about clients and disclosure for those respective states. This Privacy Statement is intended to comply with applicable law and replaces all other notices, statements or agreements with respect to the same subject matter.